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HORIZON 2020

Vestnik_64


CONNECTIONS OF SOCIAL RESPONSIBILITY, ETHICS AND
SUSTAINABILITY PRINCIPLES IN THE CONTEXT OF ENHANCING THE ORGANIZATIONS REPUTATION

UDC 17.022.1
ANDRIUKAITIENE REGINA ,
Doctor of management,
Head of Business and Economics Department
Marijampole College
(Marijampole, Lithuania) E-mail: regina.andriukaitiene@gmail.com
CONNECTIONS OF SOCIAL RESPONSIBILITY, ETHICS AND
SUSTAINABILITY PRINCIPLES IN THE CONTEXT OF ENHANCING THE
ORGANIZATIONS REPUTATION
The article analyzes the concept of social responsibility, concepts used by Lithuanian
scientists areprovided, the content of corporate social responsibility and the main trends defining
social responsibility principal provisions in accordance with which the organizations of Global
Compact network are functioning. The article analyzes the principles of ethics and sustainability as
important components in the context of corporate social responsibility, highlights the connections
of following ethics, sustainability and social responsibility principles and the significance in
shaping the company's reputation, thereby assuring stakeholders (employees, the public) favour
for the organization carrying out any economic activities (services, production, trade).
Keywords: social responsibility, ethics, sustainability principles
CONNECTIONS OF SOCIAL RESPONSIBILITY, ETHICS AND
SUSTAINABILITY PRINCIPLES IN THE CONTEXT OF ENHANCING THE
ORGANIZATIONS REPUTATION

157


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