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IJ Բֲ. ˲Dz

HORIZON 2020
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ISBN 978-617-685-027-4
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CHAPTER 28
RESPONSIBILITY OF PUBLIC SECTOR: CSR IMPLEMENTATION THROUGH SOCIAL MARKETING

(JOLITA GREBLIKAITE - Aleksandras Stulginskis (University, Lithuania) VILMA TAMULIENE - Aleksandras Stulginskis (University, Lithuania)

28.1 Responsibility of public sector: CSR implementation

28.2 Social marketing as a measure for implementing CSR in public sector

28.3 Peculiarities of non-profit organisations in Lithuanian public sector

28.4 A complex of social marketing as a tool of implementing social
responsibility in public sector

28.5 Analysis of the case the initiative of the Public organisationGelbekit
vaikus, called Augink atsakingai (Raise responsibly)
References

CHAPTER 28
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